Posts Tagged online holiday retail
MSS Featured Articles: Holiday Season Preparation
Right now we have two articles featured at MySolutionSpot™ that are must-reads for all small business owners. Late summer is the perfect time to start thinking about the holiday season, and these articles offer great tips on preparing your business for the upcoming holiday rush.
In “Fresh Content in Now for More Holiday Shoppers Later,” we discuss how adding new content to your e-commerce site can increase the amount of traffic coming into your online store. By adding new content (like holiday shopping guides), or by changing your product descriptions so that they are different from your competitors, you can increase the chances of your online store showing up on search engine results. This is vital for the holiday season, when shoppers are looking for the best gifts and the best places to buy them.
In “Holiday Season 2009: Prepare Now, Profit Later,” Jill Rafalowski discusses some of the early steps you can take to ensure that your business is ready to capitalize on the holiday shopping season. Her advice includes expanding your social media presence; padding your company’s budget; brainstorming possible promotions; appealing to pre-shoppers; and a few more useful tips. By researching and preparing now, you can set yourself up for high profit later.
Do you have any other holiday preparation advice? Drop your comments below, or head over to the MySolutionSpot™ forums to discuss the 2009 holiday season.
Add comment August 13, 2009
Ecommerce Merchandizing Tips
As a follow up to our “Are You Using E-Commerce Yet?” post, we’d like to urge all of our readers to follow the SMART Ecommerce Blog at http://www.smartecommerceblog.com/. Once there, you’ll find a collection of ecommerce-specific blog posts that will prove to be a valuable resource for everyone who owns an online store. Setting up an online store is the easy part; attracting customers and making sales, however, is another story. The folks at SMART Ecommerce Blog have made it their mission to help all ecommerce users find solutions to their most demanding problems, and with the upcoming holiday season looming, we can use all the ecommerce advice we can get.
During the holidays, many of us prefer to shop places where we can more than just one gift, and due to rising gas prices and crowded malls, Americans have been turning to the Internet as a time- and money-saving shopping option. To capitalize on this, online merchants can market their store as a ‘find something for everyone’ site. The SMART Ecommerce Blog post for today, “Merchandize Your Ecommerce Site Like the Pros,” offers advice on accomplishing this. Ecommerce merchants can make a few simple adjustments to their stores that will increase both product visibility and AOV (average order value), like adding a ‘best sellers’ column to each page. Other small details, like eye-catching photos, ‘free shipping’ banners, and generating a ‘related items’ list for each product in the customer’s shopping cart, can encourage your customers to purchase more products from your store during one transaction.
To view this full post, visit http://www.smartecommerceblog.com/2009/merchandize-your-ecommerce-site-like-the-pros/. Don’t forget to check out the rest of the SMART Ecommerce Blog for more tips on preparing your online store for the holiday season.
Add comment July 10, 2009
Reminder: Holiday Retail Webcast is Tomorrow
Tomorrow is the “Online Holiday Retail 2009: Tips, Tactics, and Timelines” webcast. This event, which starts at 1pm EDT, will help online retailers start planning their strategy for the 2009 holiday season. For more information and to register for this webcast, visit http://searchmarketingnow.com/webcasts/wc090625.
Add comment June 24, 2009
