Posts Tagged businesses
100 Top Small Public Companies
The article below showcases the top 100 fastest growing, publicly held small companies in the country:
http://money.cnn.com/magazines/fsb/fsb100/2008/full_list/
You can even check out which of these businesses are located near you and view the names of their CEOs.
Add comment February 2, 2009
Maybe It’s Time to Go Back to School or Be Your Own Boss
If you lose your job when the economy is good, chances are, you will be able to find a new position in a matter of weeks. In the current economic condition, however, if you lose your job, it may take a while – a long, long while.
Right now, job-hunting is more aggressive than ever. The competition is extremely high. In fact, many businesses are announcing their layoffs weeks, or even months, in advance and offering rewards to those who are willing to resign. If you know that your job is in danger, perhaps it’s time to go back to school to train for a new career or start your own business. Before taking action, make sure you are fully prepared. Both starting a new career and becoming self-employed require a great deal of passion, patience, hard-work and money. In addition, success is never guaranteed.
Add comment January 27, 2009
Startups: Choosing the Right Advertising Mix
Small startup businesses are sometimes at a disadvantage when it comes to choosing their advertising mix. They often lack the background knowledge that typically comes from experience and/or market research. Without access to such information, many of them mistakenly invest in costly advertising strategies that produce little or no benefit to their business.
Luckily for these businesses, the advertising world is changing dramatically. Studies have indicated that proximity plays a large role in patronage. This means that a business’s prime prospects – those who are most likely to purchase their products or services – typically reside within a short drive of its facility. As a result, some businesses can reduce or resign their high-priced mass media campaigns and place more emphasis on less expensive advertising methods that target the smaller, more segmented local audience.
Local Marketing Strategies
Many businesses continue to rely on traditional marketing strategies to reach their local market. They distribute catalogs and purchase radio, newspaper and Yellow Page® advertisements. While traditional strategies are effective, they are more powerful when supported by newer strategies like pay-per-click advertising, local search marketing and online classifieds. By employing online marketing strategies, businesses can enhance their visibility and deliver their messages directly to consumers who are searching for their products or services.
There are numerous online business resources available that will help owners of small startup businesses decide whether they need to embrace or avoid costly mass media campaigns. These resources will also help them stay abreast of new online marketing strategies. With the information they acquire, startup owners will be able to create the appropriate advertising mix for their business.
Add comment September 15, 2008
