Mysolutionspot’s Weblog

If your small business has a Facebook® page, you should check out this list of things you should—and shouldn’t—do when it comes to filling out your profile, connecting with other Facebook users, and sharing information. Meryl Evans gives a lot of great tips (I encourage you to read her whole article), but there are a few that really stand out to me:

Tip #5: Separate your business and personal lives. You can give your business some personality with Facebook®, but don’t turn your business’ profile into your own personal profile.

Tip #10: Get a personalized URL. This is a relatively new feature. Now you can set your profile’s URL to something like “facebook.com/mybusiness.” Your customers will be able to find your business easier, and it’ll also help you from an SEO perspective.

Tip #11: Include a link to your Facebook® page in your email signature. This is an effort-free way to ensure that word gets out about your profile.

Tip #24: Suggest friends to your network. If you think someone can be a valuable contact for one of your contacts, encourage the connection. They’ll appreciate the thought.

Tip #29: Keep your contacts updated on company events. If your business is going to be present at an event, is offering a sale, or has added new products, write about it in your status or in a note.

Facebook® is free, easy to use, and effective—that’s a rare combination these days, so take advantate of it! With a little help, your profile page can become a successful way to promote your small business.

To read Evans’ full article and find great advice on maximizing the potential of your Facebook® business page, visit http://webworkerdaily.com/2009/07/21/32-ways-to-use-facebook-for-business/.