Mysolutionspot’s Weblog

As a follow up to our “Are You Using E-Commerce Yet?” post, we’d like to urge all of our readers to follow the SMART Ecommerce Blog at http://www.smartecommerceblog.com/. Once there, you’ll find a collection of ecommerce-specific blog posts that will prove to be a valuable resource for everyone who owns an online store. Setting up an online store is the easy part; attracting customers and making sales, however, is another story. The folks at SMART Ecommerce Blog have made it their mission to help all ecommerce users find solutions to their most demanding problems, and with the upcoming holiday season looming, we can use all the ecommerce advice we can get.

During the holidays, many of us prefer to shop places where we can more than just one gift, and due to rising gas prices and crowded malls, Americans have been turning to the Internet as a time- and money-saving shopping option. To capitalize on this, online merchants can market their store as a ‘find something for everyone’ site. The SMART Ecommerce Blog post for today, “Merchandize Your Ecommerce Site Like the Pros,” offers advice on accomplishing this. Ecommerce merchants can make a few simple adjustments to their stores that will increase both product visibility and AOV (average order value), like adding a ‘best sellers’ column to each page. Other small details, like eye-catching photos, ‘free shipping’ banners, and generating a ‘related items’ list for each product in the customer’s shopping cart, can encourage your customers to purchase more products from your store during one transaction.

To view this full post, visit http://www.smartecommerceblog.com/2009/merchandize-your-ecommerce-site-like-the-pros/. Don’t forget to check out the rest of the SMART Ecommerce Blog for more tips on preparing your online store for the holiday season.