Mysolutionspot’s Weblog

Lisa Barone recently posted another great article over at SmallBizTrends.com that discusses the importance of having a trustworthy business website. In “9 Essential Trust Indicators For Your SMB Site,” Barone gives tips on what to do, and what to avoid, when setting up your business site. As an SMB owner, you need to prove that your business is just as trustworthy as your larger counterparts. Some people can be leery of small businesses since they don’t have established reputations like larger corporations; however, by presenting your business as a smaller, more personal, and easier-to-work-with company that’s jut as trustworthy and professional as a large business, you can easily compete with the big boys.

The key to an honest, trustworthy site is openness and ease-of-use. Your customers should be able to find exactly what they’re looking for in a few obvious steps—nobody likes to spend time hunting through a website to find what they need. By providing all of your business’s information (business hours, contact info, company story, return policies, FAQs, etc.), you’re letting your customer know that you have nothing to hide. And consider choosing clean and simple over busy and flashy when it comes to colors, graphics, and other design elements—the “fancy stuff” can be distracting.

Visit http://smallbiztrends.com/2009/06/site-trust-indicators.html to view Lisa Barone’s article, and then think about how you can apply her advice to your SMb website. Also check out MySolutionSpot™ for more tips on how to improve your business website.