Mysolutionspot’s Weblog

While reading this article today, I started thinking about some of the SMB Web sites I’ve seen in the past. There are many things that separate the good from the bad, but as a copywriter, the first thing I tend to notice is content. Here are a few tips on writing successful content for your business’s Web site:

*Keep home page content short. The main reason customers come to your site is to find information on your business and/or purchase your products. The easier it is for your visitors to do this, the better. If the first thing your site’s visitors face is lengthy content, they might be deterred from looking any farther.

*Get to the point. Right away your site’s visitors should be able to learn the name of your business, what it offers, and your business’s contact information. It is also a good idea to include this information in an area of your site that will be visible from each page.

*Utilize key words. Search engines aren’t the only entities affected by key words—your visitors notice them as well. Using keywords will help your page’s rank in search results, and keywords also grab the attention of potential customers. Take advantage of the opportunity to include them where you can. If customers see mention of products that they’re interested in right away, like in your home page content, there’s a good chance they’ll check out the rest of your Web site as well.

*Answer the important questions. Your Web site can be your best salesperson if you just give it the right stuff. Try to provide answer for questions like the following: Why should customers choose your business over the competition? Why are your products and services better than those offered by your competitors? Why should customers trust you? Are your customers going to receive the best value for their money? What kind of customer service can be expected from your business?

Your site’s content can either draw customers in or send them away, all within a few lines of text. Next time you update your Web site, keep your customers in mind. Focus on content that is short, to the point, persuasive, and rich in keywords. Your business will reap the benefits.